Consulting

From 2008 - 2014, I was a freelance writer, content strategist, and consultant. Here are some samples of my work over the years.

Categories

Corporate Web & Email Content | Travel | Arts & Culture | Interviews | Products

Corporate Web & Email Content

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It's time to change the exchange.

We believe great brands deserve great content. To that end, we've developed an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.

We're creating the best exchange in the business. Here's what you can expect from the Centro Brand Exchange.

Selective Partnerships.

Every advertiser and publisher invited to the Centro Brand Exchange is carefully vetted to ensure the quality of the messaging and content. Brands can be confident that they're appearing next to premium content and reaching their most valued customers.

Our exchange is IAB Certified, which ensures brand safety to advertisers. When buying or selling on our exchange, you can be confident that your partners are of the highest caliber.

Preferred buying methods.

Powered by our proprietary platform, we're redefining the exchange experience by offering you two ways to access premium inventory you can trust. You can make direct CPM buys through our experienced digital sales force or use our exchange's real-time...

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Introducing Centro Media Logistics

To our clients, friends, and partners:

For more than ten years we've helped our clients develop and execute many of the industry's most effective digital campaigns. We're proud of what we've helped our partners accomplish and we're committed to becoming an even better partner for the future.

In the next few weeks, we'll launch a new Centro brand that better communicates our commitment to helping agencies and to transforming the digital media industry. As a valued client and partner, we want you to be the first to know.

As part of this new branding you'll see us using a new term: media logistics. As the digital world becomes increasingly complex across an array of technologies, devices, and screens, our services and software will help our agency partners streamline their media operations and flawlessly execute campaigns. Our media logistics suite will help our agency partners accomplish more.

If you visit our website you'll see a new look and a new message. You'll also find our longstanding commitment to exceptional...

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Transis will transform the way you work.

We're proud to introduce Transis Planner, a workflow software that streamlines the media planning and collaboration process. Transis lets you spend more time planning strategically and less time buying so you can focus on creating great campaigns for your clients.

Transis Planner is the first in a family of products changing the way the advertising industry works. Here's what Transis can do for you:

Software that moves as quickly as your industry.

Move quicker, adjust faster, and work smarter. Transis reduces the friction that slows you down when creating campaigns.

Transis eliminates the additional work that goes into keeping a campaign organized so that you can spend more time on strategy and less time on implementation.

Proposals, negotiations, and contracts all in one place.

All of the information for each of your campaigns is stored together for easy access and comparison.

Transis allows you to negotiate placements directly with publishers and add comments to a campaign page. Now all of...

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Tk20 was looking to update their marketing materials with language that was more approachable and accessible. I worked with their marketing team to create print brochures for two of their best-selling products, HigherEd and CampusWide.

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Travel & Recreation

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Published on the Orbology by Orbitz Travel Blog, April 26, 2013

Who hasn’t hoped for a genie to come and fulfill their every desire? At these three destinations where legend says wishes are granted, you may not get everything you want, but you will have an interesting trip.

In Paris, lovers attach padlocks to the bridges overlooking the Seine and throw the keys into the water to symbolize their commitment to each other. The belief is that your relationship will last until the lock is opened, so be sure that’s what you wish for before you send the key to the bottom of the river! Be careful about which bridge you place your lock on: tradition says the Pont des Arts is for your spouse, while the Pont de l’Archevêché is for your lover.

Those who love to travel would do especially well to visit the Trevi Fountain in Rome. Legend has it that throwing a coin into the fountain will guarantee that you’ll return to the Eternal City. Throwing in a second coin will not only get...

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Published on the Orbology by Orbitz Travel Blog, May 8, 2013

Mixology is all the rage these days and cocktail bars are making a big comeback. The good news for tippling travelers is that exciting new bars are popping up in cities across the country. Here’s a sampling of some of best places to imbibe.

Weather Up in the heart of New York City is doing classic cocktails right with a commitment to using only the finest ingredients. This even includes making their own ice with the same machines used to create ice sculptures. Bartenders hand-carve crystal-clear pieces of ice from a 300 pound block for every cocktail they serve. Weather Up recently opened an outpost in Austin, Texas, where every Monday is Tiki Night and their well-trained bartenders sling Mai Tais and Devil Mugs.

The Violet Hour is a Prohibition-era speakeasy in the middle of modern Chicago. In addition to making craft cocktails, the Violet Hour collaborates with local distilleries to create...

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Published on the Orbology by Orbitz Travel Blog, May 15, 2013

Cities around the world have been creating bike sharing programs to give residents and tourists alike a convenient, inexpensive and environmentally-friendly way to travel. These programs provide communal bicycles that can be rented for short rides or long rambles and they often allow one-way trips. Bike sharing is an excellent opportunity for visitors to see a city in a new way without the cost and commitment of a long-term bike rental.

Several cities in the United States have gotten on the biking bandwagon and launched sharing programs of their own. Here are a few of the best American cities to visit by bike.

This month New York City launches the nation’s largest bike sharing program with 6,000 bikes at 330 stations. For only $10 a day, riders will be allowed to take as many short rides as they want and they can return bikes to any station, not just the one they rented from. While New York traffic might be intimidating, the...

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Published on the Not for Tourists Guide, February 25, 2009

A trip to Noble Tree is like a visit to your eccentric aunt's house, minus the stirrup pants and mothball smell. Comfy, overstuffed chairs bump up against floor-to-ceiling bookcases containing self-help tomes, textbooks, and whatever else they wouldn't buy back at the used bookstore. If you've come without something to do, you'll find plenty to read. Occupying three floors of a grand stone house, Noble Tree is spacious enough that those who want to talk and those who want to focus can co-exist without disturbing each other. The nightly pie special is pretty good, though the coffee and tea aren't anything to write home about. The atmosphere is what sets this joint apart from the cookie cutter coffee houses.

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Published on the Not for Tourists Guide, November 6, 2008

[TWO WOMEN CHATTING IN CAFE.]

SUSAN: If we're done discussing pharmaceuticals and hygiene products, I have a sort of personal question to ask you. Linda, does your salad ever have that not-so-fresh feeling?

LINDA: I know exactly what you mean. Just the other day I was in a restaurant and things were just a little... wilted.

SUSAN: I'm so glad I'm not the only one! What do you do when that happens?

LINDA: Well, first I throw the salad away. Then I check to see if the FDA has issued any salmonella or e. coli warnings recently. And then I go to Salad Spinners.

SUSAN: Salad Spinners? What's that? Is it dangerous?

LINDA: No, Susan, it's perfectly safe. Salad Spinners is a salad bar in the Loop where you can choose from almost a hundred toppings that are not only organic but taste just like they came from the farmer's market.

SUSAN: Do I need a note from my doctor?...

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Published on the Not for Tourists Guide, September 24, 2008

Pancakes, you know how we're always talking about spicing up our love lives and trying new things? And how important it is to be respectful of each other's desires? I was thinking that maybe, you know, if you're into it, we could bring someone else into breakfast with us. Like, maybe four someones. There's this place that I heard about, Orange, and every week they have a different theme. You show up around brunch time and they set you up with four pancakes dressed up like something related to that theme. I just think that sounds really... exciting. And it's totally safe! If you don't like one, well, then you have three others. And they get that it's not supposed to be a long-term thing--the pancakes are just there for a week and then something new comes along. I think this would really help us break out of that hot butter and syrup rut we’ve been in. I don’t want to pressure you, but if you really love me you’ll do...

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Published on the Not for Tourists Guide, July 18, 2008

More authentic than a nesting doll and infinitely more enjoyable to eat, the food and beverage at Russian Tea Time makes me want to throw a babushka over my shoulder and do that dance with the high kicks. Or put on a fur hat and be morose. It's always a good time for Russian Tea Time but there are a few occasions when you'll especially appreciate its unique charms: you haven't had an afternoon tea party since your dolls were put in the attic and you want to go pinkies up; you're craving comfort food but are tired of over-processed crap; you want to enjoy vodka like a Russian but don't have twenty luxury brands at your fingertips. At this restaurant you can have any (or all) of those things and chat with the grandmotherly owner while you're at it. The family treatment you get here will dispel any Boris & Natasha Soviet badnik misperceptions you may have had about the country with the largest stockpile of nuclear...

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Arts & Culture

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Published in Citygram Magazine, November 2013

When Pat Bailey visited the Art from the Streets studio for the first time, she was homeless and hadn’t held a paintbrush in almost 30 years. “I left the class crying, and I haven’t stopped painting since that day,” says Bailey. Last year she earned enough money from the sale of her art to stay on her feet, at least for now.

For 22 years, Art from the Streets (AFTS) has provided opportunities for homeless or formerly homeless artists to express themselves creatively. The core of the program is weekly studio sessions where artists are provided supplies, space to create, and a secure location to store their projects from week to week. These sessions culminate in the annual Show and Sale, which gives the artists a source of income and the opportunity to be recognized for their work.

“If I didn’t have the artwork at this point, I don’t think I’d...

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Published on Gapers Block, March 12, 2009

As you may have heard, on May 23 the admission fees to the Art Institute will increase significantly. Adult entrance will cost $18, up from $12, and student and senior fees will increase to $12 from $7.

The price changes will come into effect exactly one week after the Modern Wing is scheduled to open, but the museum claims that the two things have nothing to do with each other. Museum spokeswoman Erin Hogan says that the increase is designed to help the museum keep up with rising costs in the face of decreasing attendance. She also points out that the Art Institute hasn’t raised their fees in five years, which is technically true, but leaves out that in June 2006 the museum made their suggested donation a mandatory admission fee. Prior to that they had allowed entry to those who didn’t, or couldn’t, pay.

The Chicago Reader offers some excellent background on the decision and the new president who might have further changes in store for the...

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Published on Gapers Block, May 29, 2008

Art Institute Director James Cuno has been in the news quite a bit recently in anticipation of the publication of his book “Who Owns Antiquity?” Cuno advances the somewhat controversial position that no one does and he favors the loosening of laws designed to prevent looting in order to facilitate global partage of antiquities. This all sounds fair enough until one considers that historically “partage” has meant removing these objects from their historical context and the cultures that produced them and transplanting them to Western museums.

With this book, Cuno isn’t really saying anything that hasn’t been said before. The debate about the proprietorship of objects stolen in war or purchased for less than their value from developing countries has been going on for centuries (see: the Elgin Marbles). He is essentially just collecting and advancing the various arguments that museum directors, private dealers, and collectors have long been making in...

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Published on the Not For Tourists Guide to Chicago, January 29, 2009

Opulence is out in these uncertain economic times, but you can still explore the lifestyles of the rich and famous at the Richard H. Driehaus Museum.

Located in one of the grandest mansions of Gilded Age Chicago, the museum has taken some of the most spectacular objects of the nineteenth century from the Driehaus Collection and placed them alongside the original furniture and restored architecture of a home once known as the Marble Palace. During the ninety minute tour, you’ll see elaborately carved woodwork, stunning stained glass, and authentic Tiffany lamps in their natural habitats. Don’t worry if you don’t know Tiffany from Stacy, as the docent will explain in great detail and no background knowledge is needed to appreciate the exquisite beauty of the art and architecture.

Just as interesting as the intricacies of the house are the idiosyncrasies of its former owners–you have to wonder...

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Profiles & Interviews

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Published in Citygram Magazine, August 2013

Lindsey Reynolds and Cameron Cooper are the Goodetime Gals, two ladies collaborating on a bartending and party planning service that’s reviving the lost art of home entertaining. Even though it was long before their time, the Gals are nostalgic for the good old days when intimate yet elaborate gatherings were held at home. “We both really wondered why people don’t have dinner parties anymore,” says Lindsey. With the Goodetime Gals they’re joining their giant personalities to bring fun and creativity back into hosting.

After meeting as volunteers at SXSW, they bonded over their shared love of classic cocktails and vintage dresses. The outfits Lindsey and Cameron put together are a fabulous part of the Goodetime Gals experience. Almost always seen with a bold lip and a bright frock, their preferred look has a 1950’s housewife vibe. But they’ve recently been clad in everything from a Fly Girls outfit for a 90s hip hop party to beaded, dropwaist dresses for a Prohibition-themed...

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Published in Citygram Magazine, December 2013

Looking at Chris Herbert and Caleb Simpson, it’s not hard to see how their company Bearded Brothers got its name.

Technically Chris and Caleb are brothers-in-law—their wives are sisters—but both the business and their raw food lifestyle are a family affair. “I got into this because of Chris,” Caleb says. “I had been a meat and potatoes guy all my life, until a few years ago after my wife and I visited Chris and his wife. We ate raw foods for an entire weekend. I started learning more, doing a lot of research, and gradually transitioned to a raw foods diet too.”

Chris and Caleb bonded over their shared love of outdoor activities and their growing passion for healthy, conscious eating. Caleb is a trail runner and Chris is an avid disc golfer, and they had a hard time finding portable foods that were organic, raw, vegan, and didn’t taste like cardboard. So the Brothers started to make their own bars to take on their adventures. Soon...

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Published on Gapers Block, December 8, 2008

*Amy Elizabeth Wiggins is a designer and graduate student at the School of the Art Institute. She took some time out from creating some of the beautiful things you see below to talk with us about design and the real purpose of a beautiful object.*

Can you tell us a little bit about what you do? What is a “designed object?”

Right now I am getting my Masters of Design in Designed Objects (MDDO) at the School of the Art Institute. My courses cover the ideation, fabrication, and theory behind creating things. This is significantly different from industrial design programs in that I’m learning more theory rather than specifically designing things like refrigerator and toasters. Not that there’s anything wrong with industrial design. I’m really thankful for industrial design programs every day when I get food out of my refrigerator, but I’m really interested in the interaction between design and culture. How they both influence each other. For...

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Products

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Published in Citygram Magazine, July 2013

There are few things as relaxing as a day at the spa or as satisfying as buying from a local business. These hand-crafted products allow you to pamper yourself and provide support to Austin makers at the same time.

After years spent teaching survival, plant medicine, and healing to soldiers, Trish Moran left the military and used her botanical knowledge to found Praerie Organic Spa and Skincare. All of her products are handmade and 100% natural, with no synthetic colors, fragrances, preservatives, or sudsing agents. The Detox Soap Sample Set is an excellent example of the simplicity, purity, and easy luxury of the Praerie skincare line. Trish uses ingredients grown near Austin whenever possible, as with the locally-sourced clay, lavender, and sunflower oil used in these soaps.

The only thing more lovely than the scent of evo*luxe’s Spa de Terre candle is the handmade porcelain vessel it comes in. From the beautiful packaging to the natural wood wick that crackles...

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Published in Citygram Magazine, September 2013

Pollen Floral Art is the work of Brooke Howsley, who uses unexpected elements like artichokes, barnacles, mosses, and even the horns of a ram to compose floral arrangements that defy both gravity and expectations.

Brooke's arrangements are sculptural and studied while retaining a wildness. Her talent lies in combining textures and colors that are completely different to create a more luscious and abundant version of nature. Her work is equally becoming at a rustic ranch wedding, a modern art museum, or on an end table at home.

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Published in Citygram Magazine, October 2013

After inheriting his grandfather's handsomely aged leather map bag from World War II, Daniel Ralsky wondered why companies no longer made timeless, heirloom-quality products that could last a lifetime. He started Satchel & Page to bring durable and beautiful goods from the past to the present.

The company is founded on the principles of affordability and sustainability, two qualities mostly absent from today's leather goods market. Satchel & Page uses an environmentally friendly vegetable tanning process that doesn't create harsh chemical byproducts. The bags are also hand-stitched and made from leather that's thicker than the industry standard so that they won't crack or wear through, and they're guaranteed to last for a lifetime of wandering. Bags start at $200 and the distinguished leather-bound journals start at an even more affordable $48.

You may have seen Satchel & Page's blockbuster Kickstarter earlier this year when they raised more than...

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Nonprofit Communications

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The Seedling Foundation was looking to elevate their profile and explain their work, both to the media and to potential partners and funders. I worked with Seedling to create a press and information kit composed of collateral that was complementary but could also be mixed and matched depending on the audience.

What the Seedling Foundation had to say about our work together:

"Jamie was hired by the Seedling Foundation to design a press kit which we could use when talking with prospective funders, foundations, executives of organizations, etc. so that they would better understand our work and feel confident investing in us. She is a consummate professional in her demeanor, her work ethic, her reliability, and her work products. I could not have been more pleased. An extra bonus? Jamie is delightful to work with!" - Sari Waxler, Executive Director

Graphic design by Shelley Hiam

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